5 Strategies to Increase Your Presence on the Internet
Make no mistake about it, people are looking for you on the internet. They may have heard about you from a friend, from the Yellow Pages or from your sign, but they often times want to know more about you. Even if you have an office web site, which is great, but people know that this is basically just self promotion. What they really want to do it find you on Google. And, they want to find you high up on the ladder. So . . . , have you tried to Google your name or your practice with yourtown? What did you come up with? Are you on the first page? At or near the top? To get there you need valuable content about you on the internet. Here are the 5 strategies. The specifics for each will be illustrated in seperate posts.
1. Press Release: A Press Release is an announcement about a specific event that happened or that is about to happen. Did you open a new office, get a new associate, get a new piece of equipment, change your hours, change one of your office policies, or have a baby. Any of these are worthy of submitting a Press Release.
2. Articles: An article is basically your opinion on a specific topic. We are all experts in something and an article is your way to tell the world about your expertise. It could be something about your profession or your hobby. It could be about anything you feel strongly about or you have knowledge about. If you think you are a great joke teller you could write about that; if you are a member of a service organization you can write an article about that. Articles are posted on line at an article posting website.
3. Start your own blog: Just like an article, your blog should be content rich and not just a sales pitch. With a blog you need to have a domain name and a blogging interface. You should also post to your blog at least once or twice a week. If this is of interest to you start thinking about a domain name. A good place to start is your name, like JohnSmith.com. However, if your name is fairly common you might need to be creative. When we specifically discuss blogs I will offer some suggestions.
4. Video: Videos are another great way to get your name to the top of the search engines. This strategy does take a little more time and effort, but it is getting to be a favorite of mine. If it interests you start kicking around YouTube to get some ideas.
5. Social Networks: This is just another way to get your name out there. However,you probably will not want to open too many different accounts; three is typically a good number. For example, LinkIn, FaceBook and Twitter; these are a great start. For now you may want to go to these site and open an account using your name. Try different iterations if your first attempts is already taken. That’s what happened to me when I tried joining as PeterHolst; believe it or not there are a couple of us out there. So I chose to use PeterAHolst. You could use DrYourName. Since you want to “brand” yourself, it will be in your best interest to use your own name.
Next post I will go into Press Releases and Articles.
Peter Holst, D.C.
My Mission is to relieve physical and financial pain; this blog is dedicated to the financial side. While my main focus is to provide information to help other health care providers, the strategies and advice found in this blog can be used by anyone to supplement their income.
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